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Act on Marketing Practices (Act No. 426 of May 3, 2017), Denmark

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Latest Version in WIPO Lex
Year of Version 2017 Dates Entry into force: July 1, 2017 Adopted: May 3, 2017 Type of Text IP-related Laws Subject Matter Competition, Undisclosed Information (Trade Secrets), Enforcement of IP and Related Laws, Other

Available Texts Main text(s) Main text(s) Danish Lov om markedsføring (LOV nr 426 af 03/05/2017) PDF HTML English Act on Marketing Practices (Act No. 426 of May 3, 2017) PDF HTML
Legislation Implements (5 text(s)) Implements (5 text(s))
Directive 2010/13/EU of the European Parliament and of the Council of 10 March 2010 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive) (EU126)
Directive No. 2006/114/EC of the European Parliament and of the Council of 12 December 2006 concerning misleading and comparative advertising (codified version) (EU132)
Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market and amending Council Directive 84/450/EEC, Directives 97/7/EC, 98/27/EC and 2002/65/EC of the European Parliament and of the Council and Regulation (EC) No. 2006/2004 of the European Parliament and of the Council (‘Unfair Commercial Practices Directive’) (EU131)
Regulation (EC) No. 2006/2004 of the European Parliament and of the Council of 27 October 2004 on cooperation between national authorities responsible for the enforcement of consumer protection laws (EU130)
Council Directive 89/552/EEC of 3 October 1989 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities (EU128)
 Is amended by (1 text(s)) Is amended by (1 text(s))
Trade Secrets Act (Act No. 309 of April 25, 2018) (DK230)

Historical Versions Repeals (1 text(s)) Repeals (1 text(s))
The Consolidate Act on Marketing Practices (Consolidate Act No. 1216 of September 29, 2013) (DK239)

WIPO Lex No. DK240